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Maroon Color Meaning

A deep, sophisticated hue symbolizing intensity, power, and deep passion rooted in tradition and gravitas.
#800000
Light Theme
IntensitySophisticationPowerDepthTraditionGravitas
Color Formats
HEX:#800000
RGB:rgb(128, 0, 0)
HSL:hsl(0, 100%, 25%)
CMYK:cmyk(0%, 100%, 100%, 50%)
What Does Maroon Mean?
Maroon is a dark, brownish-red color that sits firmly between red and brown on the color wheel. Its name is derived from the French word 'marron,' meaning chestnut, which perfectly captures its earthy, substantial quality. This hue represents a mature, grounded form of red, stripping away the raw aggression of pure red while retaining its intensity and depth. It feels serious, intentional, and steeped in history. Naturally occurring maroon tones can be found in aged wine, dark berry skins, rich wood stains, and the earth during late autumn. This connection to the natural world contributes to its association with stability and authenticity. Unlike vibrant reds that demand immediate attention, maroon draws the observer in slowly, rewarding them with a sense of depth and unwavering commitment. Maroon resonates deeply because it embodies controlled passion and authority. It suggests refinement and tradition, making it a color of substance rather than fleeting excitement. It is often chosen when an entity wants to convey seriousness, high quality, and enduring significance.
Maroon Color Psychology
Positive Associations
AmbitionSeriousnessStrengthLoyaltyMaturity
Negative Associations
HeavinessSuppressionAggression (latent)Stubbornness
Psychological Effects
Maroon has a powerfully grounding psychological effect, encouraging introspection and focus. As a dark tint of red, it channels energy inward, fostering a sense of ambition and determination without the impulsive nature of brighter reds. It is often associated with deep, unwavering loyalty and established authority, making it feel trustworthy yet imposing. Physiologically, darker colors like maroon can sometimes create a feeling of weight or seriousness; while it promotes concentration, too much maroon can feel oppressive or melancholic if not balanced with lighter tones. It demands respect and communicates that the subject is significant and long-lasting, activating feelings of gravitas and established order in the viewer.
Maroon Symbolism & Cultural Significance
Western Culture
In Western culture, maroon is deeply entrenched in academia and military history, often serving as the color for prestigious universities (varsity colors) and signaling discipline and high standards. It is closely associated with wealth, deep passion, and the rich complexity of aged red wine.
Eastern Culture
In parts of Asia, deep reds carry strong connotations of good fortune, prosperity, and vitality. While brighter reds are more common for celebration, maroon often appears in formal or religious contexts, signifying deep respect, long-held customs, and powerful spiritual grounding.
Universal Symbolism
Universally, maroon symbolizes endurance and the earth's deep resources, stemming from its resemblance to iron-rich soil and aged wood. It connects to deep, foundational desires—survival, legacy, and enduring power—as opposed to fleeting excitement.
Historical Context
Historically, the pigments required to achieve a true maroon were expensive, limiting its use to royalty, the wealthy, and high ecclesiastical figures, cementing its association with luxury and exclusive power. In the 19th century, it became the color of academic robes and military uniforms, symbolizing high achievement, bravery, and institutional tradition. This historical association with esteemed bodies continues to influence its modern perception.
Using Maroon in Design
Interior Design
Maroon works excellently in formal settings like libraries, studies, or traditional dining rooms, adding richness and depth. Use it on dark wood furniture, heavy velvet curtains, or leather upholstery to convey luxury. Pair maroon with metallic accents like gold or brass, or contrast it with cool neutrals like slate or cream to keep the space from becoming too dark.
Graphic Design
In graphic design, maroon is superb for conveying authority, high quality, and tradition, making it ideal for law firms, luxury goods packaging, or formal event invitations. When using maroon in digital interfaces, it should primarily function as a dark background or strong accent, ensuring body text remains highly legible against it.
Fashion
Maroon is a sophisticated fashion choice, particularly popular in fall and winter wardrobes. It looks stunning in outerwear, tailored suits, or formal evening wear, often appearing richer and more universally flattering than bright red. It pairs exceptionally well with black, charcoal gray, navy blue, and neutral tones like beige or ivory.
Branding
Brands utilizing maroon aim to communicate reliability, seriousness, and deep expertise. It is highly effective for luxury automotive brands, financial institutions, high-end educational services, and classic spirits companies. It signals that the brand is established, powerful, and built to last.
Maroon Color Combinations
Complementary Colors
#800000
#007F80
The complementary pairing of maroon and deep green creates a rich, classic, and slightly festive contrast reminiscent of fine jewelry or deep forest shadows. This combination exudes opulence and tradition.
Analogous Colors
#800040
#800000
#804000
An analogous scheme using maroon, red, and burgundy builds an intensely warm and passionate palette. This monochromatic variation emphasizes depth and richness, creating a very cohesive, powerful visual statement.
Triadic Colors
#800000
#008000
#000080
A triadic combination involving maroon, a deep blue (like Navy Blue), and a warm yellow creates a balanced yet powerful scheme often seen in heraldry. This trio offers depth, seriousness, and a strategic pop of light.
What Maroon Says About You
Individuals attracted to maroon often possess strong inner ambition and a desire for substantive achievement rather than superficial recognition. They tend to be loyal, mature beyond their years, and value tradition and quality craftsmanship. While they may appear reserved, they possess deep passion and a strong sense of purpose that guides their decisions.
AmbitiousLoyalSophisticatedDisciplinedReservedPurposeful
Where Maroon is Used
Academia & Athletics
Maroon is frequently used as a primary school or university color, symbolizing tradition, academic rigor, and institutional pride. It establishes a strong, recognizable brand identity that lasts through generations.
Texas A&M UniversityWashington State UniversityHarvard University (used alongside crimson)
Luxury Goods & Spirits
Brands selling high-end goods, particularly aged wines, fine leather, or sophisticated accessories, use maroon to communicate quality, heritage, and exclusivity.
High-end Bordeaux winesClassic leather goods brandsPremium chocolate manufacturers
Automotive
In the automotive sector, particularly with luxury or classic car manufacturers, maroon suggests enduring style, engineering depth, and powerful, controlled performance.
Jaguar (certain models)Classic car restoration companiesBentley
Beauty & Cosmetics
Maroon is utilized for deep, dramatic lipsticks and nail lacquers, symbolizing mature allure, intensity, and timeless elegance in contrast to brighter, trend-focused colors.
MAC Cosmetics (certain shades)OPI (fall collections)Chanel beauty packaging accents

Color Variations & Shades

Lighter shades of maroon, such as dusty rose and mauve, soften the color's intensity, introducing romance and delicacy while retaining a vintage feel. Darker variations, like burgundy and Marsala, deepen the brown undertones, amplifying the sense of luxury, power, and dramatic sophistication. Moving towards the red side (crimson) increases passion, while moving toward brown increases stability.
Lighter Shades
#990000
#B30000
#CC0000
#E60000
#FF0000
#FF1A1A
#FF3333
#FF4D4D
Darker Shades
#660000
#4D0000
#330000
#1A0000
#000000
#000000
#000000
#000000
Frequently Asked Questions